Last Tuesday I received a new book in the mail, Getting Real — The smarter, faster, easier way to build a successful web application. Getting Real is written by 37signals, the company responsible for BaseCamp, the lovely project management application that we use continuously at work. What is Getting Real you ask?
Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing.
Getting real is less. Less mass, less software, less features, less paperwork, less of everything that’s not essential (and most of what you think is essential actually isn’t).
Getting Real is staying small and being agile.
Getting Real starts with the interface, the real screens that people are going to use. It begins with what the customer actually experiences and builds backwards from there. This lets you get the interface right before you get the software wrong.
Getting Real is about iterations and lowering the cost of change. Getting Real is all about launching, tweaking, and constantly improving which makes it a perfect approach for web-based software.
Getting Real delivers just what customers need and eliminates anything they don’t.
The book is laid out in a very simple structure, which makes it even more enjoyable and easy to read. I was able to finish the book the same evening as the day I received it, which is a pretty large feat as I am not the fastest reader in the world.
As I read through the descriptions of their processes and philosophies throughout each chapter I felt a real connection with their insights and reasoning. Though not every method they described would work with every project or client type I encounter, the majority of their tactics are ones that I would love to see in action. Some were things already used in my workplace, but some were sadly the exact opposite. These points that were extremely different are where I think I took the most from the book. It has instilled some great guidance and true inspiration in how I analyze work on both a personal and team level. I can’t say that I read a ton of professional books, but this one definitely has earned my mark of approval.
The book is available to read online for Free, you can purchase a PDF version of it for $19 or you can get a paperback copy for $29. I purchased the paperback copy because I find it much easier for me to read a hard copy rather than from a screen. This is also a book I will gladly keep in my collection and will eventually want to re-read. I’ve already began passing it on to co-workers with hopes of inspiring them to want to GET REAL.